Content is King. You’ve probably heard the term many times before, but it is true, without content your social media and digital marketing will not work. Moreover, we are bombarded with content. So, your Content has to be compelling, interesting and shareable. If it is not, it will not work. Consumers have a great deal of content to choose from, if you don’t create remarkable content, it will be lost among the vast quantities of information that is shared every second of every day online.
You need to create content that is varied and ‘sticky’, you need to get people interested, and keep them interested — no easy task in an age of information overload! Without doubt, content is the biggest challenge for the businesses we encounter. They often start out with some great ideas and some good content, but maintaining a regular release of truly compelling content is something most organisations struggle with. Unfortunately, this invariably leads to failure, often barely before the digital marketing journey has begun.
At Looking Glass we employ creative thinkers and writers who can tell your story in an interesting and compelling way, and they can produce a regular and varied library of Content that will attract a relevant audience to your brand.